On July 27, 2015, the Food and Drug Administration (FDA) opened the comment period for a proposed rule update that would require Nutrition Facts labels to include percent daily value (% DV) for added sugars.
The FDA, on their webpage, claim adding the information to the label will allow consumers to make more informed choices. According to FDA, “Americans get 16 percent of their total calories from added sugars.” Following recommendations from the 2015 Dietary Guidelines for Americans and other expert groups such as the American Heart Association, the FDA wants to encourage Americans to cut down on added sugars because they provide “no additional nutrient value” and cause individuals to “eat less nutrient rich foods.”
In a study conducted by the FDA to see how the proposed labeling would affect consumers, the majority of participants were able to correctly identify the amount of sugars in a serving when it included an added sugars declaration. When there was a high amount of added sugar, high amount being dependent on the food, there was a trend towards having “more negative judgments on the product’s healthfulness.”
The Sugar Association on their online blog commented on the proposed rule as being “based on the limited and weak scientific evidence found in the 2015 Dietary Guidelines report.” The association declared they plan to oppose the proposal.
Written by Katharine Richter - Research Assistant
July 27, 2014