Wednesday, November 11, 2015

John Deere Expands In-Cab Data Options For Farmers

Written by Katharine Richter

On November 3, 2015, Deere & Company (NYSE:DE) and the Climate Corporation, a subsidiary of Monsanto (NYSE:MON), announced definitive agreements were signed for “Deere to acquire the Precision Planting LLC equipment business and to enable the exclusive real-time data connectivity between certain John Deere farm equipment and the Climate FieldView platform.” 

The terms in the agreements include that Deere will “purchase Precision Planting while Climate will retain the digital agriculture portfolio” which can be integrated into the Climate FieldView platform.  John Deere already had its own management solution known as John Deere Operations Center.  Customers can share the data on this system with the Climate FieldView platform to have the most up to date and informative data.  Now John Deere equipment will have very near real-time connectivity to the Climate FieldView Platform.  According to AGProfessional website, the Climate FieldView Platform “combines farmers’ field data with real-time and historic soil, crop and weather data,” in order to help farmers made more informed decisions in managing crop operations and create customized approaches supported by data. 

According to the John Deere news release, “the agreements represent the industry’s first and only near real-time-in-cab wireless connection to John Deere equipment by a third party.”

The agreements still need to be approved by the relevant antitrust authorities until they can be implemented but the companies are hoping this will be completed by early 2016.

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